A Caziflash Motion Picture

Ladies & gents: diner is served!

For their so waited new store opening on New York's Fifth Avenue called Diesel Planet (20,000 square feet spread out of over three floors), Diesel decided to do the show. Instead of hosting another big fancy party, the italian brand decided to host a series of dinner parties in their Fifth Avenue window (titled "Five on Fifth") dressed like a real New York apartment.

Each night was a different theme: a club night featuring key dj’s like Richie Rich, Kenny Kenny and Patrick McDonald,  a sports night with the key players from the New York Giants and then a Fashion night featuring the girls from Ford Models.

To see it live, it's here:

Diesel’s new store on Fifth Avenue in New York took a decidedly different approach at a time when consumer behaviour and creative marketing is not only revered but essential. Everything was cleverly organised to appeal to a cross section of consumers and it seemed to have worked well if you have a look at all the people that were litteraly staring at the window (+ videos, photos, articles...). In fact, what were they looking at? People having diner....Beg your pardon? Oh sorry "celebrities"....which makes all the difference of course!

Well done to the agency in charge (Who was that by the way? Anyone knows?)
 

Encore une idée simple et tellement amusante...Je suis fan!

Je crois que même dans mes rêves les plus fous je n'aurais jamais pu imaginer ça...

Très belle campagne print réalisée par Publicis Conseil Paris pour Heineken. Heineken ne nous avait pas habitué à ce genre de campagne ces derniers mois (référence à des films viraux plutôt osés) mais je salue la créativité de cette dernière campagne qui est particulièrement réussie. Chaque élément est superbement représenté!

....même si j'aurais préféré notre belle capitale habillée de millions de bouteilles de champagnes...jdis ça jdis rien ;-)

It's been a while that I haven't put any photos of funky looking agencies but I reckon this one is awesome!

Welcome...

For the agency welcome to meet, settings are designed to inspire...well check this out, they have done it well, if they don't get bloody inspired in there, I give up my job!

OMG...I would just love it to be my desk....

...and if you craving for some chocolate, here is the kitchen...always in style of course ;-)

and what else? The agency is in the heart of Soho in NYC. How good is that??! So so jealous...Do you think that if I come to my boss and say: "For 2009, i think we should reinvent the design of the agency to allow people to be more creative and therefore win more campaigns and make more money, would he say yes?!"...We can always try...not sure I would get this amazing desk with pink fresh flowers though ;-)

Quand tu mélanges du ketchup avec une marque de lingeries coquines, que tu ajoutes un petite dose de folie New Yorkaise, que tu secoues le tout bien fort en terminant avec une bonne vielle fessée; voilà le résultat:
une campagne de guerrilla marketing pas comme les autres signée JWT NYC.

L'agence JWT a donc habillé le cul des bouteilles de Ketchup de la collection Dressing for Pleasure avec des claims bien pensé (Harder, Hit it again) pour encourager la gente masculine à taper ....encore un peu plus fort....

The global warming inspired by the agency Ogilvy in NYC. That street marketing campaign was executed for the Environmental Defense Fund.